Adidas the establishment and introduction

adidas English for Adidas, the German sports goods manufacturer Adidas AG is a member of the company. Adidas founder Adi Dassler Adolf (Adolf Adi Dassler) named, in 1920, Herzogenaurach near Nuremberg (Herzogenaurach) began production of footwear. August 18, 1949 to register the name of adidas AG. Adidas clothing and shoes are usually designed to meet three parallel stripes, in its signs are also visible, 3 striped Adidas features. Adidas was originally set up by the two brothers together, in separate ways, the Adolf's Gege Lu Road Fudasile (Rudolf Dassler) opened a hostile sports brand Puma. In 1948, adidas founder Adi Dassler (Adi Dassler) adi, using his name and last name (Dassler) the first three letters, synthetic "adidas" brand and apply for registration as a commodity; the following year, adidas's advent of third-line mark. The main rival Adidas Puma and Cheap Air Shoes . In August 2005, Adidas announced the acquisition of rival to 3.8 billion U.S. dollars, one of Reebok, the acquisition will help increase its market share in North America, and to promote its with "Nike" to compete in this area in the play position. Adidas sports supplies currently in the market share followed by "Nike" was ranked second. Adidas's trademark on an advertising slogan is: Nothing is impossible (impossible is nothing)