Adidas to set up regional headquarters office layout western region growth

Chengdu 2011 April 27 - / pr newswire Asia / - adidas group in chengdu today formal establishment head office, and plans to west end in this region is expanding its business development opportunities.Air Shoes The move marks the adidas completed five areas of the restructuring of the greater China region, so as to ensure the company to maintain the momentum and realize the "announced last November to 2015" China strategic target. This YiWuNian plan mostly focused on a huge development potential of the key areas, with adidas group incomparable brand advantages, the company expected in the Chinese market sales will achieve double-digit growth.
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Adidas in greater China group managing director Colin GaoJiaLi (Currie) said: "new regional office is we realize the important strategy of China to 2015. We step through structure adjustment, to better grasp the opportunities in future, western region. This also closer to consumers that we will be devoted to the most appropriate in the retail environment, with the best price to provide customers with the most suitable products. Western region is our key areas in the bag of all products have we listed in this region, we have unique advantages will help us in this region better brand penetration."

Located in chengdu headquarters office will ruled over all the adidas of west 12 provinces, municipalities and autonomous regions, its scale is original doubled in the office place, this adumbrative adidas chengdu office will have complete regional center functions, such as franchising management and regional marketing. What is worth mentioning, the area's office will make sales and marketing staff more close to partners, so that they can more effectively understand local market needs and to make a quick feedback.

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China's western region is the government regional economic development plans. Adidas choose chengdu office because here's good economic environment and infrastructure, and it is located in the west central and adjacent to other major western city's unique geographical advantage.

Chengdu jinjiangqu deputy warden district people's government YangJianDe said: "we welcome like adidas such international leading enterprise will serve as a regional center of chengdu, expand development. This is not only beneficial to our economic development, and will be to our social culture development and will exert positive influence people's way of life. These enterprise in coastal areas developing accumulation of management and business experience will help strengthen the link between eastern and western China."

In the business operation beyond, adidas is also committed to social responsibility, in western region exert dedication. The 2008 wenchuan earthquake, adidas positive for victims after provide necessaries of life, in the years that followed, adidas in shaanxi province to implement education projects, early children through developing sports and games way, long-term to help the earthquake of pre-school children affected with pupils for recovery. 2010, adidas support to the victims of the earthquake in qinghai region in yushu, and to impose the drought in southwest China to lend a hand.

About adidas group

Adidas group is a global sporting goods industry leader, has a series of core brand products, such as adidas, Reebok, Taylor mei, le Hockey steps and Reebok - CCM etc. Headquartered in Germany's black cuo root, there are forty-two thousand employees t., 2010 total sales of 120 million euros.

Adidas group for more than 80 years have been associated with global the development of undertakings of physical culture, provides the first-class sports shoes, sports apparel and sports accessories. Nowadays, adidas group has become a global sports leader, offer a wide range of product portfolio. Adidas products are almost every country around the world. Our strategy is very clear: continue to enhance brand and product, improve the competition advantage and financial performance.