2010年4月8日星期四

The new Nike Lunar Mariah introduced two new products

If you think fighting shoes NBA after Wang reported on the Cheap Air Shoes Lunar Mariahs lagged in color, then we bet the next to introduce the two Nike Lunar New absolute eye-opener for you, ecstatic. This is two pairs of Nike Lunar Glide and combat shoes Nike Lunar Racer system tailored specifically for a female friend, only in NIKE's flagship store in Harajuku, Japan, exclusive sale. The first Nike Lunar Glide + AP, the two-war shoe department of pure pink mesh upper, the decorative patterns on the star studded, very blatantly disgraced. Nike Lunar Racer + AP second paragraph is pure purple mesh upper, and dotted with pink contrast, even the shoelaces colorful rainbow colors emerged, it is brightly charming

Adidas the establishment and introduction

adidas English for Adidas, the German sports goods manufacturer Adidas AG is a member of the company. Adidas founder Adi Dassler Adolf (Adolf Adi Dassler) named, in 1920, Herzogenaurach near Nuremberg (Herzogenaurach) began production of footwear. August 18, 1949 to register the name of adidas AG. Adidas clothing and shoes are usually designed to meet three parallel stripes, in its signs are also visible, 3 striped Adidas features. Adidas was originally set up by the two brothers together, in separate ways, the Adolf's Gege Lu Road Fudasile (Rudolf Dassler) opened a hostile sports brand Puma. In 1948, adidas founder Adi Dassler (Adi Dassler) adi, using his name and last name (Dassler) the first three letters, synthetic "adidas" brand and apply for registration as a commodity; the following year, adidas's advent of third-line mark. The main rival Adidas Puma and Cheap Air Shoes . In August 2005, Adidas announced the acquisition of rival to 3.8 billion U.S. dollars, one of Reebok, the acquisition will help increase its market share in North America, and to promote its with "Nike" to compete in this area in the play position. Adidas sports supplies currently in the market share followed by "Nike" was ranked second. Adidas's trademark on an advertising slogan is: Nothing is impossible (impossible is nothing)

2010年3月29日星期一

Nike's Converse brand's new CEO appointed

Nike Inc. (Nike Air Shoes ), today announced that 杰克博伊斯 (Jack Boys) will be Converse (Converse) CEO in his capacity as retirement, while the appointment of executives Michael Spillane (Michael Spillane) took over. As of end of this year before the end of Boise, and Spillane will exchange positions. "In Jack's leadership, the Converse brand has experienced exceptional growth and excellent financial condition. Converse for his contribution to the success, helping the brand's success in today's glory. Under his governance, the Converse has just been It presents the most profitable to date first-quarter earnings. This shows the power and potential of the Converse brand. " Cheap Air Shoes CEO Younan - McLaughlin (Eunan McLaughlin) said. "Michael served as CEO, so we are very excited. In the past two years, he worked closely with Jack, the development of Converse's growth strategy," McLaughlin said, "Their leadership, passion and the understanding of consumers Converse , gives access to Converse's unique ability to sustained global growth. "" As Converse's CEO, Spillane will be reporting directly to McLaughlin. Spillane brought Converse, he gained hands-on 25 years of financial, textile and apparel experience. He joined Converse in 2007, when the position was president of North American footwear sector. in less than a year's time, as North America and general manager of global product business, the company asked him to lead the apparel business to growth. Prior to this, Spillane served as Polartec and Malden Mills company's CEO, and Tommy Hilfiger (Tommy Hilfiger), and JOCKEY served as a senior.

Converse in 2009 to rock and roll spirit of the idea of the design of winter clothing

Converse independent rock spirit is an inexhaustible source of inspiration, 09 Cheap Air Shoes winter clothing series will be fought in the U.S. concept of the origin of underground rock and roll - New York, advocating underground youth culture, rebellion is not about mass fashion that gave birth to a completely self - street rock style. 09 Winter Series is designed carefree spirit of the wonderful writing a rock only in the color deep into the more low-key color, charcoal, Bordeaux, indigo, olive, camel, buckwheat color, from subtle changes in the experience of capture chromatic aberration of fun. Of course, the bright colors add the finishing touch is also essential, are red, violet, emerald green just right to wear a touch of which are combined to make the classic but not boring style, creativity and inspiration continued to burst, combined with superior design has been focused into flash fabric, definitely let you cool fresh full of dull winter flow quickly come to the fore.

2010年3月25日星期四

The influence of cross-border co-promote the brand

As early as 1999, the Cheap Air Shoes on the proposed "cross-border cooperation" (Cros s over) concept, with the German luxury apparel brand J il Sander to launch high-end casual shoes. After the Puma with the large group of followers of the new concept, Adidas and Yohji Yamamoto Japanese brands in cooperation with the Chanel Reebok cooperation, sports brand and fashion brand alliance has become the trend. In 2003, Puma has taken the lead with the same guerrilla marketing tactics for the fans of the BMW Mini brand-building product and brand partnerships. Puma has designed a prototype of a BMW Mini as a "Mini-Motion" series of sports shoes sold in the world. BMW is to use Puma sports shoes air mesh and other technical design, the new Mini car seat, and the Mini's external printed on the famous Puma Puma Log o. Jochen Zeitz cross-border cooperation will be the brand described as two brands of dating or marriage, "we can not just looking for a partner to firm size, depends on whether the two characters come together." BMW Mini's way of life Rinat Aruh development manager, said: "We have two brands really have a lot of common ground, we hit it off. We are all 'anti-traditional brands', are then the belief in guerrilla marketing, and have spent a lot of energy to study how consumers spread the brand. We are, through the attitude to life to find our consumers, with the Puma company's marketing together to develop a marketing plan is really easy, enjoyable and interesting work. "In 2004, Biao Ma announced, through the cross-border co-operation with the BMW Mini, Puma became the runner up in 2004 BMW F1 - Williams team's clothing supplier.

2010年2月5日星期五

CONVERSE WADE 5 SAMPLE

WADE 5 SAMPLE exposure at the beginning people have been filled with expectations, after all, the WADE 4 is Wade ruthless "abandoned" after the application of a pair of CONVERSE reason has a "breakthrough" in the new Nike Air Shoes to regain "Dwyane," trust. Science and technology is the WADE family's often-criticized lack of source, so WADE 5 on the CONVERSE first conduct of science and technology "upgrade." As with previous WEAPON EVO, like, WADE 5 Also in the heel equipped with a new BALLS TECHNOLOGY, this technology through the end of a number of polyurethane materials, spherical cushioning unit provides cushioning and rebound capabilities. Compared to the traditional midsole cushioning technology, BALLS TECHNOLOGY not only can reduce the excess material in the bottom, and its compact size also effectively reduces the thickness of the bottom, so that your feet closer to the ground, enhancing the stability of the market followed by the sense of fully interpret the essence of the concept of a FEEL. New technology is indeed enhanced WADE 5 medium at the end of the performance, but compared to the same star shoes, only followed by the BALLS TECHNOLOGY apparently does not impress WADE 5 occupying edge in science and technology, so CONVERSE again joined a chic upper TPU support structure, through the ankle beneath the metal mesh and external eyes and shoes with the shoes attached to TPU skeleton will be put ankle firmly locked. Wade kept getting injured, under the premise of this course is very targeted TPU device, but its actual performance has been a "nightmare." When your ankle is fixed to live at the same time this device, you will find not sufficient to fill thin barrier TPU upper bracket blunt the edge of an extension to the eye of the cusp part of the shoe is even more relentless in the activities tingling ankle. ..... Of course, you could be attributed SAMPLE version of this issue has not been established, but imagine Wade tried for what later would be on this evaluation? Perhaps we should not all the blame they all add to WADE 5 - a new attempt, after all, always bear the risk of failure, but Wade has been think of killing themselves, this development can only prove that the mistakes in the basketball product line CONVERSE to "chew" reality.

2010年1月8日星期五

adidas retro Technology

adidas and the highest temple of NBA basketball is the official partner, but adidas is not NBA players love to do one or two days, so that the players on the pitch to show the essence of basketball, as well as the most complete strength has always been committed to R & D adidas sneakers目标. 2009 The new website of the Top Ten Performance Mid, the former can be traced back to 1979, when adidas for the NBA Nike Air Shoes league of the top ten players to create a pair of professional shoes, has become the first ever dual-priced basketball shoes more than 100 dollars. To undertake such a historical significance, in the Top Ten to greet the 30th anniversary of birthday, carry out scientific and technological innovation, in the retro spirit, into the essence of science and technology, adiPrene to Top Ten Performance Mid even today still allow the presence of top players has the best performance on.