Nike's Converse brand's new CEO appointed

Nike Inc. (Nike Air Shoes ), today announced that 杰克博伊斯 (Jack Boys) will be Converse (Converse) CEO in his capacity as retirement, while the appointment of executives Michael Spillane (Michael Spillane) took over. As of end of this year before the end of Boise, and Spillane will exchange positions. "In Jack's leadership, the Converse brand has experienced exceptional growth and excellent financial condition. Converse for his contribution to the success, helping the brand's success in today's glory. Under his governance, the Converse has just been It presents the most profitable to date first-quarter earnings. This shows the power and potential of the Converse brand. " Cheap Air Shoes CEO Younan - McLaughlin (Eunan McLaughlin) said. "Michael served as CEO, so we are very excited. In the past two years, he worked closely with Jack, the development of Converse's growth strategy," McLaughlin said, "Their leadership, passion and the understanding of consumers Converse , gives access to Converse's unique ability to sustained global growth. "" As Converse's CEO, Spillane will be reporting directly to McLaughlin. Spillane brought Converse, he gained hands-on 25 years of financial, textile and apparel experience. He joined Converse in 2007, when the position was president of North American footwear sector. in less than a year's time, as North America and general manager of global product business, the company asked him to lead the apparel business to growth. Prior to this, Spillane served as Polartec and Malden Mills company's CEO, and Tommy Hilfiger (Tommy Hilfiger), and JOCKEY served as a senior.

Converse in 2009 to rock and roll spirit of the idea of the design of winter clothing

Converse independent rock spirit is an inexhaustible source of inspiration, 09 Cheap Air Shoes winter clothing series will be fought in the U.S. concept of the origin of underground rock and roll - New York, advocating underground youth culture, rebellion is not about mass fashion that gave birth to a completely self - street rock style. 09 Winter Series is designed carefree spirit of the wonderful writing a rock only in the color deep into the more low-key color, charcoal, Bordeaux, indigo, olive, camel, buckwheat color, from subtle changes in the experience of capture chromatic aberration of fun. Of course, the bright colors add the finishing touch is also essential, are red, violet, emerald green just right to wear a touch of which are combined to make the classic but not boring style, creativity and inspiration continued to burst, combined with superior design has been focused into flash fabric, definitely let you cool fresh full of dull winter flow quickly come to the fore.

The influence of cross-border co-promote the brand

As early as 1999, the Cheap Air Shoes on the proposed "cross-border cooperation" (Cros s over) concept, with the German luxury apparel brand J il Sander to launch high-end casual shoes. After the Puma with the large group of followers of the new concept, Adidas and Yohji Yamamoto Japanese brands in cooperation with the Chanel Reebok cooperation, sports brand and fashion brand alliance has become the trend. In 2003, Puma has taken the lead with the same guerrilla marketing tactics for the fans of the BMW Mini brand-building product and brand partnerships. Puma has designed a prototype of a BMW Mini as a "Mini-Motion" series of sports shoes sold in the world. BMW is to use Puma sports shoes air mesh and other technical design, the new Mini car seat, and the Mini's external printed on the famous Puma Puma Log o. Jochen Zeitz cross-border cooperation will be the brand described as two brands of dating or marriage, "we can not just looking for a partner to firm size, depends on whether the two characters come together." BMW Mini's way of life Rinat Aruh development manager, said: "We have two brands really have a lot of common ground, we hit it off. We are all 'anti-traditional brands', are then the belief in guerrilla marketing, and have spent a lot of energy to study how consumers spread the brand. We are, through the attitude to life to find our consumers, with the Puma company's marketing together to develop a marketing plan is really easy, enjoyable and interesting work. "In 2004, Biao Ma announced, through the cross-border co-operation with the BMW Mini, Puma became the runner up in 2004 BMW F1 - Williams team's clothing supplier.