Brand sports shoes at home and abroad in 2010 and then fight it

In 2009, the extraordinary significance for China's sporting goods industry, this year is the Chinese sports market structure changes in year. According to the filing shows brands published in 2009, Nike and Adidas are two brand in the Chinese market was declining year on year growth can be flat or slightly, while domestic brands will be more substantial growth to Nike in China in 2008 1.1 billion in sales, Adidas in the Chinese market for nearly 8 billion yuan of sales to measure, Nike and Adidas in 2009, the Chinese market, sales of no more than 8 billion yuan, while the Li Ning Company to 6.7 billion yuan in 2008 sales, and the annual average increase of 25%, Li Ning in 2009 or back to the domestic market first position. Clearly, whether Nike or Adidas, are all satisfied with the past in 2009, 2010, will become the Nike and Adidas in China, the world's second largest sporting goods market with the Li Ning Company to the high resolution next year. Super heavy equipment Nike unified plan the first day of the throne in 2010, Nike became the Super 16 teams for training and competition equipment, the only sponsor. In fact, in early 2009, Nike have signed on with super ten-year agreement with Nike equipment, plus cash in the form of sponsorship for all Super League teams, but then Beijing and Dalian team and the A team Didas about in the body can not replace the equipment, and only until 2010, Nike was able to formally unified super equipment. In 2009, China's soccer fall into the valley bottom, match-fixing, betting on endless bad news, end of a football rectification campaign began an operation to Chinese football, and that perhaps the Chinese football fans to see new hope. In my view, to the Chinese sporting nation status, and current and comprehensive national strength of China's impressive economic achievements, is unlikely to make soccer the sport , the decline continues, the people at heart want China out of Asian football to the world , and smart, Cheap Air Shoes also took the opportunity to bargain-hunting Super is not too unexpected move, Nike has always had a good vision of the future investment, the Chinese football for 10 years to the period after the swing cloud Yang Qing Nike might be able to receive a pleasant surprise. Investment in Chinese football, is to invest in the future of Chinese sports, but also to its old rival Nike to Adidas football is king in China planted a new chess game. In addition, according to Nike, Inc. North China at the 2010 Q3 orders data show that the amount of its 2010 Q3 orders up to 16% more than the same period last year Zengchang This high confidence hold to help Nike in China, Zhong Gui throne? We will see. Adidas momentum, as the Jedi fight back in 2010, the South Asian World Cup, and also of the adidas Group's high expectations year. 2010, Adidas CEO Herbert Hainer world (HerbertHainer) to its first New Year business travel destination choice in China, there are also accompanied by newly appointed general manager of Adidas Greater China, Dubai Rui (ChristopheBezu) . • Herbert Hainer trip to China, claim to be a confidence Adidas tour, just arrived in Dubai Rui in the Jan. 5 on its new identity and Po Sheng International signed an agreement stipulated in the agreement Adi's The Reebok and Reebok the exclusive distributor in China, Bao-Sheng International will co-build the "China-centered" model of cooperation, namely to achieve a common design, local production, local sales of rapid business models. Bao Sheng International is the leading sporting goods industry channels and retailers, brand Adidas is one of the largest distributors, which will improve the brands and channels, supply chain efficiency between business, will also be opened Bao Sheng Adidas International and strong cooperation in the prologue. Adidas appears to have been from the supply chain and channel relationships begin "bitter mistakes into." New Year's Day 2010, during the terminal in the Adidas store, tall models and brightly soccer clothes, and a thick down jacket outside the pedestrian contrast, a breath of fresh wind blow on one's face and the grass to, Adi Das would like to pass as soon as possible to the magic of football to consumers, like the early release of the Greenery's passion-to-end stores. 2006 World Cup in Germany this year, Adidas sales greatly increased, reaching 10.084 billion euros, an increase of 52% year on year, including one on the football category grew 30%, revenue more than 1.2 billion euros. In 2010 South Africa World Cup, Adidas repeats similar success can do? And the existence of this doubt, blessings Adidas

Full maintenance development team basketball shoes

Maintenance of Cheap Air Shoes has two purposes: First performance of maintenance, the second is the appearance and maintenance. Performance of the maintenance of the correct key is saved on the shoes, but the appearance and maintenance is mainly reflected in the scientific cleaning the shoes, but sometimes the two are one

First, wash Method 1. Basketball shoes to be cleaned regularly. Cleaning times vary by season: If the hot summer, the average hit three balls should be cleaned once. Cleaning really mind: first to demonstrate insole (with socks pulled shoelaces shoes should be clean), with a shoe brush or old toothbrush to scrub the shoe bottom, Do not force the scrub, and water on a soft cloth shoes body application scrub, shoe brush cleaning shoes available, such as the soles there are the gravel and other debris should be promptly removed. 2. Finished cleaning up a cool ventilation and air dry. Do not let the hot sun Kaoshai, because direct sunlight will speed up the composition of materials aging cracks shoes, shoes, body color distortion. 3. Do not allow contact with shoes and chemicals. As hydrochloric acid, sulfuric acid, alkali, etc. can play the role of chemical corrosion. Do not set fire to the other shoes on the grill, such as the northern winter, not after dry cleaning shoes, some people have shoes on the stove or radiator on the grill, which yes kind of the wrong approach, due to heat or high temperature cause uneven shoes shoes Body material shrinkage strain. 4. If time do not wear shoes should be dry cleaned. Body inside the shoe and soft ball of paper into a moth balls, and then placed in a shoe box inside (when you buy a basketball shoe packing materials as not discarded, then can come in handy), properly stored, preferably cool, well ventilated place. 5. For different materials should have different cleaning method. Some basketball shoes upper is made of leather. This shoe can be dry cleaned after the cast in the upper and upper colorless or the same color shoe polish, and then stored in a cool well ventilated corner. In the washing area. Shoe outsole and dragon part of the material side of non-can spray a little collar net, after over ten seconds to take soft toothbrush gently scrub, but the brushing time should not be too long after brushing with warm water or cold water should be promptly wash away the foam to minimize the erosion of chemicals on the shoes of the time. They should be immediately cleaned with a dry cloth to wipe clean residual water, if clean air cushion shoe is visible test, then the above process has finished first clean the air cushion of water around, so as not to make some contact with water, a long time on the decomposition of the glue chemical changes leading to open plastic. If possible, use a toothpick to tread groove in the course of the jam in the gravel walk out for as long grip the foreign body will tread groove deformation, to a certain extent, affect the braking performance shoes. Upper shoe cleaning method will depend on what the main form of material. Basically, the cleaning method is to use cloth stained with a little water, then gently wipe the upper and upper pay attention to whether the stolen goods, "Mishaps", if there is cracking Mishap uppers, then skip a place injury, because if the injury continues to rub the place will become even more dirty wound, and even bigger crack. If the shoe is similar to the nike's foamposite, adidas in the kobe series of PU material used or patent leather, take a damp cloth to rub directly on it, is a relatively easy-to-clean material. The note is used in some parts of another artificial leather similar to anti-fur material, such as and1 taichi mid part of the inside of a dark, air Jordan 7 black shoe, please be careful when cleaning up wet rag extent, the general On the whole clean up the upper, but with a very wet cloth dirty stains will be further intensified. But the above method for cloth shoes, such as nike air Garnett III part of the upper not a matter of use, can be said that this shoe is basically no clean-up methods. Also if possible, should be a period of time to lace the top removed from the shoe to focus some cleaning, after cleaning shoes for a better shape the role of point of eyes.

Stupid rat determined to build China's first brand names to

Shoes and apparel industry experienced a trough in 2008, although there are many external factors, but the accident was in 2009 in Guangzhou Stupid Rat Enterprise Development Co., Ltd. ( Cheap Air Shoes ) over the same period is expected to shift the growth rate from 20% to the 50%, while 2009 will be the history of China's garment industry is more worthy of attention in the year, not to matter in the context of an end to, the domestic market also showed the trend of the Warring States disputes, simple-minded, this year's sales of Shu expected to reach 50% growth has become a "miracle of the industry." August 28, 2009 officially opened the Stupid Rat "Guangzhou Wushan Nongda shop" and the September 2, 2009 in "Guangdong regional strategic alliance investment would" rat run for the simple-minded, is an important turning point, it will undoubtedly become Stupid rat growth forecast, the "booster." Kwong Wai-ping, general manager, said: "Stupid Rat For the first trend to build a brand and the first popular brand on campus, 'Stupid Rat' efforts to keep up against the tide." With the deepening globalization of production, China has into a large processing plant, China has a labor and cost advantages, Chinese shoe manufacturers to promote the world's footwear industry has increasingly become the main "booster", but the domestic footwear industry, "high-end" concept is not strong, China shoe-making enterprises in the international market of low-level image, the domestic shoe manufacturers in vicious competition. In the highly competitive today, Stupid Rat how to start their own new roads, and how many outstanding brands, highlights the nature and advantage?

"Civilian-style" stage to create second-line "star" in the global annual production volume of 15 billion pairs of shoes, the share of "Made in China" has more than 10 billion pairs, showing that market space is its optimism. Stupid mouse Kwong Wai-ping, general manager, said: "China is a really big market towns (county town) second and third tier markets, and even towns, towns and cities who have become rich, can be a lot of people still are not aware of this;, second and third tier markets relatively low operating costs, also the prices for simple-minded mouse position, open up the urban consumers are more and more fashionable. " Campus business district towns and to some extent in direct competition to avoid the big brands, Er Shi Stupid rat in a relatively small space within the eyes of a consumer brand, after the 2008 major reshuffle, the brand stood for many the same starting line, simple-minded, and development of mouse and so will the price advantage of the positive challenges of second and third line sports brand. Kwong Wai-ping said that: "In the difficult employment situation, the return of the entrepreneurial ranks are growing, more people will go to choose to join a brand to start a business, rather simple-minded, the threshold is very low initial fee to join mice had only a general sports brand about one of the three, which for many entrepreneurs is an opportunity, is also very good combination of the state's policies, while also helping more people to solve the employment difficult problem in the part of Da Xue, which also Baokuo the graduates . civilian-style stage so that entrepreneurs have a great performance space, civilian-style stage set also create such a simple-minded, mice that can play second-line star. "Kwong Wai-ping through my business experience, it is also verified that the civilian arena Heroes cast this. February 2005, only 29 years old 8 years working hard in Guangzhou workplace Kwong Wai-ping by only 80,000 yuan savings registered trademarks and Guangzhou Stupid Stupid Rat Rat Enterprise Development Co., Ltd., opened a brand journey Stupid Rat , with the original seven wolves, Guangzhou, Baida, Jianlibao, Robust, and many other well-known companies from the accumulated experience of a network of staff resources and take the lead in the shoe industry in the importing FMCG unique marketing mode, by the first in Wenzhou vulcanized shoes, OEM production started, with a keen eye quickly earned first pot of gold market trends, and vulcanized shoe industry in Wenzhou, the first time introduced the current element, to promote the entire industry. As the quality of Wenzhou vulcanized shoes have more difficult and more difficult to break through the formation of brand awareness, early in 2006 Mr Weiping Min Rui's aware of "the Board Shoes" is a great business opportunity in the near future will lead the youth fashion market, so dream of success as one brand, Kwong Wai-ping beginning of a full withdrawal of all athletic shoes in Wenzhou fought - Jinjiang, fully developed, "the Board Shoes" in a short span of three years, simple-minded, contrarian mice rose rapidly become the sports shoes of a well-deserved Corps dark horse, from sales to the factory has developed into a simple-minded mouse production, supply and research and development center in one marketing center based in Guangzhou, production base is located in Jinjiang, with two international advanced cold forming sticky shoes have a shoe assembly line workers, more than 500 medium-sized business, product quality and R & D capabilities are in the same industry-leading level, the product widely praised by domestic consumers, in the end markets in the enjoyment of "the king of the Board Shoes" and "fashion street campaign first brand" in the world.
Diversified, differentiated brand most of the second and third tier brands are from the Fujian (Quanzhou) Jinjiang wholesale market to develop. The shoe business is the production and distribution are two critical aspects. And relative to production, the distribution is more important means to expand profits. Large backlog of inventory turnover slowed the pace of capital, production and distribution are the two major bottlenecks in the footwear industry. Kwong Wai-ping, general manager, said: "Most companies are taking a" futures order system ", and" Stupid rat "is different, we can learn from FMCG sales experience a change in the" futures order system "model, Instead, closer integration with the market's "anti-single-sales system" model, which products it will be very smooth ground to end markets and to quickly form a good trend of sales, activate Zijin flow. "He feels that has well resolve the interaction between the three manufacturers to retailers, sales agents, to achieve a zero risk, zero inventory. Stupid mouse has a "multi-species, multi-batch, small volume, low-cost," the shoes modern management model, to further reduce the shoe business for the market environment changes in response time, the establishment of rapid response mechanisms shoe business. Stupid mouse continuously reduce costs, shorten the procurement cycle and lead times, improve market responsiveness. From the "quantity of survival" to "quality", from the "retail" to "Direct" Qian Kun Da Nuo, with strong product development capabilities, world-class product quality, witnessed the growth of the product system, improve the operation of science mechanism to the monopoly system, Stupid Rat's a big step toward a solid. With the industrial transformation of China's footwear industry and the shift is the trend, with innovation and strong regulatory Stupid mouse, will move toward upgrading the road to transformation. Starting from the March 2007 spring and summer in Guangzhou, Stupid Rat ordering clothing items at the strategic import, in a little market on the basis of achievements in advance monopoly began to expand the brand Stupid mouse long march to the 2009 basic goal to achieve the national monopoly 100, image counter 500, distribution network 2000 objectives. Stupid mouse monopoly business overcame many obstacles to competition in the national market is extremely vicious, and other second and third line under the brand stagnation completed a smaller investment in Sichuan, Shaanxi, Henan, Hunan, Shanxi, Anhui, Beijing, Guangdong several the basic structure of the market monopoly. Fashion shoes set the development, production and marketing in one of the simple-minded, mouse, since its establishment, adhering to the "innovation, development, beyond the win-win" business philosophy, adhere to the "terminal, channels, headquarters," the principle of overall development, none other channels, none other end, in the Strict product development and production quality of the same time, more mindful of end every detail of operation, just four years "Stupid rat fashion street style" marketing channel coverage throughout the country, and to achieve the brand to the upper and lower terminal development, terminal cover 0-40 years of age consumers ------- Stupid Hall Series rat lives of children (0-12 years), simple-minded fashion on the streets loaded rats (13-22) series and the BBS digital sports series ( 23-40 years old) three major product lines. We have reason to believe that by virtue of diversification, differentiated brand and advanced enterprise marketing concept, in the near future will soar Stupid Rat in the Chinese market of leisure sport really become a dazzling star.

Wu Mart supermarket store sales similar bridges jade dragonfly Adidas sports shoes infringement

Due to the violation of their trademark, Cheap Air Shoes the Beijing Wu Mart Hypermarket Company jade dragonfly Bridge shop to court. Ben Wang today that the Beijing Second Intermediate People's Court in Beijing Wu Mart hypermarket company to immediately stop shop jade dragonfly Bridge violation, compensation for economic losses Adidas 20,000 yuan to shoulder a bigger part of the costs. Mid-September 2007, Adidas found that large state-owned supermarkets hypermarkets jade dragonfly Beijing Wu Mart stores sold the bridge to use its trademark identical or similar shoes. March 2008, Adidas sued the Court of First Instance said the Beijing Wu Mart hypermarkets their trademark infringement, claiming the 500 thousand yuan of economic loss, public apology in several newspapers. After the Second Intermediate Court heard that the Beijing Wu Mart supermarkets sell products used in sports shoes and Adidas trademark logo like the same or similar violations of the Adidas trademark. Accordingly, the above sentence

Super Girl breaking the bottom line fast men speak for "cottage" sports shoes

This shoe can dare ask again "cottage" What point? ! Wang surely is not going Idol line, the image printed on the vitality of their shoes really have enough "break the bottom line," fans do not know the teacher is not willing to trample on their idols. From the elegance elegant university music teacher, to come to the stage last year shocked the joy of male voice, until now dedicated his music dream masterpiece full of music, days of entertainment artists Reno completed the successful transformation of the cause, but as he introverted specific low-key personality, Reno seems to have been in sticking to the bottom line of their music, rarely set foot in addition to the field, but quietly writing a song after another. Recently, a movement launched in 2008 the brand new sports Cheap Air Shoes will be Reno pushed to the forefront of advertising, endorsement by a series of sports shoes just a listing on by the majority of teenagers, and more recently from Taobao, ebay and other sites Online Shop sales distribution spread more popular, printed with the picture of the limited edition running shoes more frequently out of stock. Reno's endorsement product It is understood that the endorsement is Reno in early 2008 with the same gate no return Super Girl Yang Lei, a common shot, Reno steady and not a lack of sunlight in the shape temperament enable manufacturers are very satisfied with the signing of the two image voice only after the accident to find that Reno and Yang Lei, came from Sichuan, music teachers are born, they were 07 men and 06 ultra-fast woman national top ten players, too many similarities to the two co-operate fully understanding, the day is wrapped up filming .

Sports shoes soles and uppers of material development

Footwear is not only required to withstand the various stresses on the Movement, but also for comfort, so different professional sports shoes on the soles and uppers are different materials. Sports shoes sports shoes with the material requirements, including a long system of ordinary shoes, short shoes system, tennis shoes, athletic shoes, soccer shoes and other general sports training and physical exercise when wearing shoes. Sports Cheap Air Shoes uppers quite broad, laminated soft, breathable upper Scuff; its external end has a good slip resistance, high elasticity, resistance to flexing and abrasion, and wear comfortable and light. From the technical requirements for the structural design of sports shoes should Genjiao should be beneficial to the protection of the feet when vigorous exercise and human support, they should not wear the skin or aggravate foot injury foot fatigue. Therefore, the first timber for shoes required no harmful substances, and certain anti-static capability; to be a good permeability, permeability and moisture absorption, to ensure that sweat can fully discharge in order to avoid foot skin; should variability with better ammunition to expand with the foot and body movement after another restitution; requires a certain degree of water resistance, heat resistance, cold hardiness, mildew resistance and ultraviolet fire; to have to withstand repeated bending capacity and excellent wear resistance; can tolerate a certain temperature and the necessary shape and adhesion to meet the requirements of a variety of manufacturing processes. Comfortable and durable materials, is working to develop natural cow leather, especially leather, is the largest use of upper materials. The advantages of natural leather-like layer of fibrous network of the interlacing structure formed body so that it can breathe. Its soft warm feel more other materials can not be replaced. However, the permeability of natural leather comes from its open structure, high water absorption, therefore, is not waterproof. Therefore, when faced with some high boots rain, soon will be wet. The face of complex and harsh outdoor conditions, more and more emphasis on R & D personnel in the allocation of water and water-proof leather features material from their skin began to improve processing performance. 3M Company developed the thinking Gao Jie (SCOTCHGARD) leather protector is a major breakthrough, leather and appropriate by the thought process purity and treatment, the leather has allocated water, oil and dust effects, not easily become dirty, stains can be avoided contaminated leather, while also maintaining the original feel, breathability, appearance and odor. In addition, BAYER and BASF and other large chemical group is also working to develop leather protecting agent, and has achieved good results. When the rain water poured into a call when the effect of cow leather, rain will present upper left-shaped ball, only a very small part will be attached to the upper. But the shoes are waterproof material not only by itself, apart from shoes to some water seepage material, there are sewing needle, upper and sole combination of parts. A waterproof breathable film with the inventions of this has been applied, the kind of film is less than the pore water molecules, greater than the air molecules will be the pre-posted a hole in these parts, the prepared feet moisture within the shoe Keshi penetrate into shoes, the rain outside the shoes can not invade the shoes in order to achieve a better effect of waterproof breathable. However, with the use of time, the skin surface of the water allocation of the performance will be weakened and eventually will lose the effectiveness of allocated water. A kind of micro fiber with PU coating on the substrate made of artificial leather, its texture and permeability have been competing over looks with leather and footwear industry are the growing number of applications. In addition, people like to wear cloth shoes a long time, which the fabric can be nylon cloth, mesh cloth, canvas, in order to overcome the shortcomings of its poor water resistance, and technical personnel management with DuPont Teflon outer canvas upper, it features a water allocation . The bottom of the pieces of material the most attention to the mountain range, ski, rock climbing series, Beach series, running series of outdoor shoes, not only for the surface material to help high demand, but also very demanding on the bottom of the piece. Such as high altitude boots the soles of boots usually bigger super durable Vibram rubber bottom, lined with carbon fiber, has a strong impact resistance, can be fitted crampons, boots to help design more than 20cm, with hard plastic boots facial resin or thicker leather, sheepskin sewn, lined with warm shoe covers, adapt to the complex bad snow, ice, rock mixed terrain, in order to effectively protect the feet. Some common outdoor shoes or SympaTex for Gore Tex lining, the intervening insulation layer to enhance the waterproof effect. Professional brand and the bottom end of the large room is also designed nylon board support to enhance the hardness of the shoe, can effectively prevent the sole deformation, and increase impact resistance. Often used in upper layer of medium thickness head cowhide, sheepskin or leather mix upper, leather face some super-resistant Cordura help choose fabrics Du, mountain range, compared to the lighter and more flexible is better. In order to solve the water problem, most of the models used Gore Tex material used in the lining, and some oil waterproof leather, these shoes can be less water in the ankle or walking in the rain.

Jay jointly create color colorful Nike Nike Air Max 1 400 pairs of limited global

Jay thought a little naughty fun tricky combination of diverse Phantom concept of "Fantasy" (Phantaci) brand was born in 2006, by the likes fashionable and popular by Jay and friend Ric common framework. They play in different areas of their expertise, expectations showing a Phantaci complete look. Inside there is a name from Taiwan's two interior designers hand, the concept of using a low-key create a new gorgeous perfect PHANTACi, showing a more unique Image. Currently, PHANTACi has set up branches in Taichung PHANTACi TCC. This time, Jay jointly Nike, created out of a color colorful Cheap Air Shoes Air Max 1, and 400 pairs of limited edition available in the world. This Jay Phantaci's second collaboration with Nike has. New York Knicks and the Trail Blazers to fight, Roy wearing the new boots Nike Max Rise PE and Hughes blows. His teammate Steve Blake is the AND1 L2G feet low to help section. Return of LaMarcus Aldridge also put on the red Hyperize. Harrington did not wear brand, but played wearing Zoom Kobe IV

In 2009 to run the brand new concern - Puma

Of particular concern is the 2009 new to the list of several star: Lancome (LANCOME), Burger King, ADOBE, Puma, BURBERRY, PoloRalphLauren, Campbell Soup. Lancome introduced the "micro electric mascara" and other new products, bold ads and Burger King offer custom Big Mac hamburger restaurant to enhance the brand appeal, ADOBE's software by advertisers and website designers trust, Cheap Air Shoes products are actively increasing fashion elements, BURBERRY vigorously exploring new markets, PoloRalphLauren benefit from the elegant new website and effort to attract younger customers of the new strategy, century-old Campbell's soup paste their own cheap and nutritious Tags great success.

Nike model on how to operate

"Asset-light operating" mode, that is, the product manufacturing and retail distribution business outsourcing, its design is focused on developing and marketing business; mainly marketing and advertising product endorser way. "Asset-light operation" mode can reduce the corporate capital investment, particularly in the production of large areas of investment in fixed assets, thus improving return on capital.
Cheap Air Shoes in the early 80s of the 20th century began, "light asset management" model, was when the global transfer of manufacturing to developing countries, the peak period. In the U.S. market, sports products began to shift from mass-market professional athletes. Nike grasp the rhythm of the market changes, reliance on "asset-light operation" mode to change the traditional U.S. sports shoe market business model. From the perspective of industry chain, Nike relies on "asset-light operation" mode

Nike and Kobe Bryant basketball shoes, Nike ZoomKobeV new release

Beijing on December 9 LOS ANGELES, Nike and Kobe Bryant today launched the new Cheap Air Shoes ZoomKobeV basketball shoes, Nike is the lowest so far to help launch the most lightweight basketball shoe. Bryant made the Nike challenge to create a pair of Nike than their 2008-2009 championship season, he wore NikeZoom Kobe IV basketball shoe is more light, to help lower the signature shoe. Nike Kobe responded with NikeZoomKobeV challenges successfully, this shoe soles of the feet before the site is only 10 millimeters thick and weighs only 10.6 ounces (292 grams) lighter than NikeZoomKobeIV a full 1 ounce (28.3 grams). Bryant and Helen Kim, general manager of the global Nike iD (Helen Kim) recalls the design of the new boots after - Helen: Kobe shoes, whether you are a user or enthusiast, or a basketball player, Nike iD allows you to use their name and number, to create a genuine your own signature shoe. Bryant: Your shoes, from your master, this is your personal works of art. Helen: This ultimate basketball supplies products to customers to show their real passion for basketball, the love of the favorite athletes, and really express their feelings and build of their own shoes. Kobe signature shoe is the first time we use the signature Nike iD shoes, this shoes has greatly promoted the development of our business. Our real focus is the design of shoes in three areas: fabric, patterns and colors, presented through the three aspects of life experience and inspiration Bryant. This pattern is the Nike iD 10 exclusive patterns, based on the court, Bryant and his ideas sparked the inspiration, allowing users to more deeply understand Kobe Bryant, they choose and customize their own exclusive colors the same time, These patterns are also given to personal characteristics. Kobe Bryant: the creation of such a special, personalized products that are always of interest to me, but what really excited me, is when we are in the design and manufacture of our effort to build loyalty to their own individual thing, but the results always are so beautiful. Helen: Users often come to Air Shoes iD and design of five or ten different styles, they not only Kobe signature shoe purchase at retail stores, but also other iD their second pair of Kobe signature shoe, because they too love it. We found that users will have to follow when in season, Kobe Bryant, they will use Bryant wore sneakers on the court's color, or he personally designed the pattern, and then make some modifications, to become more personalized shoes. From the perspective of customization and personalization, we offer a shoe outsole design and selection of individual opportunities outside the base color. On the shoes in the end, we re-introduced at the very popular last year, a special process, that is, the shoes on Kobe code patterns. This year, we also changed the character iD shoes on the location, so you can better allow users to put their names, numbers or personal information about inspiration. They are actually in two places can be designed to personalize iD: they can be printed on outer substrates own numbers, this is very popular, especially basketball players can put pairs of shoes 用作 the Competition shoes, also in the tongue Nei side can design personal iD, which is very exciting but also very personal. We do in the new season has an important program. Learn from the good experience last year, organizing a design contest, and by Bryant's season celebrating the exciting moment. This approach great, allowing users to truly interact with the shoes, but also feel they are part of Bryant's season. Nike iD's future vision and focus is to continue to provide our most excellent and most leading high-performance products, and really start to add more customized performance options. This year has just introduced a new system products, we will continue to produce other different types of products, not only allows users to choose the final fabric, colors and patterns, but also the performance of a real choice of custom elements. Therefore, it is different in the end, with outer soles and uppers to provide better performance. Therefore, we will promote innovation and customized performance forward.

The new Nike Lunar Mariah introduced two new products

If you think fighting shoes NBA after Wang reported on the Cheap Air Shoes Lunar Mariahs lagged in color, then we bet the next to introduce the two Nike Lunar New absolute eye-opener for you, ecstatic. This is two pairs of Nike Lunar Glide and combat shoes Nike Lunar Racer system tailored specifically for a female friend, only in NIKE's flagship store in Harajuku, Japan, exclusive sale. The first Nike Lunar Glide + AP, the two-war shoe department of pure pink mesh upper, the decorative patterns on the star studded, very blatantly disgraced. Nike Lunar Racer + AP second paragraph is pure purple mesh upper, and dotted with pink contrast, even the shoelaces colorful rainbow colors emerged, it is brightly charming

Adidas the establishment and introduction

adidas English for Adidas, the German sports goods manufacturer Adidas AG is a member of the company. Adidas founder Adi Dassler Adolf (Adolf Adi Dassler) named, in 1920, Herzogenaurach near Nuremberg (Herzogenaurach) began production of footwear. August 18, 1949 to register the name of adidas AG. Adidas clothing and shoes are usually designed to meet three parallel stripes, in its signs are also visible, 3 striped Adidas features. Adidas was originally set up by the two brothers together, in separate ways, the Adolf's Gege Lu Road Fudasile (Rudolf Dassler) opened a hostile sports brand Puma. In 1948, adidas founder Adi Dassler (Adi Dassler) adi, using his name and last name (Dassler) the first three letters, synthetic "adidas" brand and apply for registration as a commodity; the following year, adidas's advent of third-line mark. The main rival Adidas Puma and Cheap Air Shoes . In August 2005, Adidas announced the acquisition of rival to 3.8 billion U.S. dollars, one of Reebok, the acquisition will help increase its market share in North America, and to promote its with "Nike" to compete in this area in the play position. Adidas sports supplies currently in the market share followed by "Nike" was ranked second. Adidas's trademark on an advertising slogan is: Nothing is impossible (impossible is nothing)