Stupid rat determined to build China's first brand names to

Shoes and apparel industry experienced a trough in 2008, although there are many external factors, but the accident was in 2009 in Guangzhou Stupid Rat Enterprise Development Co., Ltd. ( Cheap Air Shoes ) over the same period is expected to shift the growth rate from 20% to the 50%, while 2009 will be the history of China's garment industry is more worthy of attention in the year, not to matter in the context of an end to, the domestic market also showed the trend of the Warring States disputes, simple-minded, this year's sales of Shu expected to reach 50% growth has become a "miracle of the industry." August 28, 2009 officially opened the Stupid Rat "Guangzhou Wushan Nongda shop" and the September 2, 2009 in "Guangdong regional strategic alliance investment would" rat run for the simple-minded, is an important turning point, it will undoubtedly become Stupid rat growth forecast, the "booster." Kwong Wai-ping, general manager, said: "Stupid Rat For the first trend to build a brand and the first popular brand on campus, 'Stupid Rat' efforts to keep up against the tide." With the deepening globalization of production, China has into a large processing plant, China has a labor and cost advantages, Chinese shoe manufacturers to promote the world's footwear industry has increasingly become the main "booster", but the domestic footwear industry, "high-end" concept is not strong, China shoe-making enterprises in the international market of low-level image, the domestic shoe manufacturers in vicious competition. In the highly competitive today, Stupid Rat how to start their own new roads, and how many outstanding brands, highlights the nature and advantage?

"Civilian-style" stage to create second-line "star" in the global annual production volume of 15 billion pairs of shoes, the share of "Made in China" has more than 10 billion pairs, showing that market space is its optimism. Stupid mouse Kwong Wai-ping, general manager, said: "China is a really big market towns (county town) second and third tier markets, and even towns, towns and cities who have become rich, can be a lot of people still are not aware of this;, second and third tier markets relatively low operating costs, also the prices for simple-minded mouse position, open up the urban consumers are more and more fashionable. " Campus business district towns and to some extent in direct competition to avoid the big brands, Er Shi Stupid rat in a relatively small space within the eyes of a consumer brand, after the 2008 major reshuffle, the brand stood for many the same starting line, simple-minded, and development of mouse and so will the price advantage of the positive challenges of second and third line sports brand. Kwong Wai-ping said that: "In the difficult employment situation, the return of the entrepreneurial ranks are growing, more people will go to choose to join a brand to start a business, rather simple-minded, the threshold is very low initial fee to join mice had only a general sports brand about one of the three, which for many entrepreneurs is an opportunity, is also very good combination of the state's policies, while also helping more people to solve the employment difficult problem in the part of Da Xue, which also Baokuo the graduates . civilian-style stage so that entrepreneurs have a great performance space, civilian-style stage set also create such a simple-minded, mice that can play second-line star. "Kwong Wai-ping through my business experience, it is also verified that the civilian arena Heroes cast this. February 2005, only 29 years old 8 years working hard in Guangzhou workplace Kwong Wai-ping by only 80,000 yuan savings registered trademarks and Guangzhou Stupid Stupid Rat Rat Enterprise Development Co., Ltd., opened a brand journey Stupid Rat , with the original seven wolves, Guangzhou, Baida, Jianlibao, Robust, and many other well-known companies from the accumulated experience of a network of staff resources and take the lead in the shoe industry in the importing FMCG unique marketing mode, by the first in Wenzhou vulcanized shoes, OEM production started, with a keen eye quickly earned first pot of gold market trends, and vulcanized shoe industry in Wenzhou, the first time introduced the current element, to promote the entire industry. As the quality of Wenzhou vulcanized shoes have more difficult and more difficult to break through the formation of brand awareness, early in 2006 Mr Weiping Min Rui's aware of "the Board Shoes" is a great business opportunity in the near future will lead the youth fashion market, so dream of success as one brand, Kwong Wai-ping beginning of a full withdrawal of all athletic shoes in Wenzhou fought - Jinjiang, fully developed, "the Board Shoes" in a short span of three years, simple-minded, contrarian mice rose rapidly become the sports shoes of a well-deserved Corps dark horse, from sales to the factory has developed into a simple-minded mouse production, supply and research and development center in one marketing center based in Guangzhou, production base is located in Jinjiang, with two international advanced cold forming sticky shoes have a shoe assembly line workers, more than 500 medium-sized business, product quality and R & D capabilities are in the same industry-leading level, the product widely praised by domestic consumers, in the end markets in the enjoyment of "the king of the Board Shoes" and "fashion street campaign first brand" in the world.
Diversified, differentiated brand most of the second and third tier brands are from the Fujian (Quanzhou) Jinjiang wholesale market to develop. The shoe business is the production and distribution are two critical aspects. And relative to production, the distribution is more important means to expand profits. Large backlog of inventory turnover slowed the pace of capital, production and distribution are the two major bottlenecks in the footwear industry. Kwong Wai-ping, general manager, said: "Most companies are taking a" futures order system ", and" Stupid rat "is different, we can learn from FMCG sales experience a change in the" futures order system "model, Instead, closer integration with the market's "anti-single-sales system" model, which products it will be very smooth ground to end markets and to quickly form a good trend of sales, activate Zijin flow. "He feels that has well resolve the interaction between the three manufacturers to retailers, sales agents, to achieve a zero risk, zero inventory. Stupid mouse has a "multi-species, multi-batch, small volume, low-cost," the shoes modern management model, to further reduce the shoe business for the market environment changes in response time, the establishment of rapid response mechanisms shoe business. Stupid mouse continuously reduce costs, shorten the procurement cycle and lead times, improve market responsiveness. From the "quantity of survival" to "quality", from the "retail" to "Direct" Qian Kun Da Nuo, with strong product development capabilities, world-class product quality, witnessed the growth of the product system, improve the operation of science mechanism to the monopoly system, Stupid Rat's a big step toward a solid. With the industrial transformation of China's footwear industry and the shift is the trend, with innovation and strong regulatory Stupid mouse, will move toward upgrading the road to transformation. Starting from the March 2007 spring and summer in Guangzhou, Stupid Rat ordering clothing items at the strategic import, in a little market on the basis of achievements in advance monopoly began to expand the brand Stupid mouse long march to the 2009 basic goal to achieve the national monopoly 100, image counter 500, distribution network 2000 objectives. Stupid mouse monopoly business overcame many obstacles to competition in the national market is extremely vicious, and other second and third line under the brand stagnation completed a smaller investment in Sichuan, Shaanxi, Henan, Hunan, Shanxi, Anhui, Beijing, Guangdong several the basic structure of the market monopoly. Fashion shoes set the development, production and marketing in one of the simple-minded, mouse, since its establishment, adhering to the "innovation, development, beyond the win-win" business philosophy, adhere to the "terminal, channels, headquarters," the principle of overall development, none other channels, none other end, in the Strict product development and production quality of the same time, more mindful of end every detail of operation, just four years "Stupid rat fashion street style" marketing channel coverage throughout the country, and to achieve the brand to the upper and lower terminal development, terminal cover 0-40 years of age consumers ------- Stupid Hall Series rat lives of children (0-12 years), simple-minded fashion on the streets loaded rats (13-22) series and the BBS digital sports series ( 23-40 years old) three major product lines. We have reason to believe that by virtue of diversification, differentiated brand and advanced enterprise marketing concept, in the near future will soar Stupid Rat in the Chinese market of leisure sport really become a dazzling star.