Nike and Kobe Bryant basketball shoes, Nike ZoomKobeV new release

Beijing on December 9 LOS ANGELES, Nike and Kobe Bryant today launched the new Cheap Air Shoes ZoomKobeV basketball shoes, Nike is the lowest so far to help launch the most lightweight basketball shoe. Bryant made the Nike challenge to create a pair of Nike than their 2008-2009 championship season, he wore NikeZoom Kobe IV basketball shoe is more light, to help lower the signature shoe. Nike Kobe responded with NikeZoomKobeV challenges successfully, this shoe soles of the feet before the site is only 10 millimeters thick and weighs only 10.6 ounces (292 grams) lighter than NikeZoomKobeIV a full 1 ounce (28.3 grams). Bryant and Helen Kim, general manager of the global Nike iD (Helen Kim) recalls the design of the new boots after - Helen: Kobe shoes, whether you are a user or enthusiast, or a basketball player, Nike iD allows you to use their name and number, to create a genuine your own signature shoe. Bryant: Your shoes, from your master, this is your personal works of art. Helen: This ultimate basketball supplies products to customers to show their real passion for basketball, the love of the favorite athletes, and really express their feelings and build of their own shoes. Kobe signature shoe is the first time we use the signature Nike iD shoes, this shoes has greatly promoted the development of our business. Our real focus is the design of shoes in three areas: fabric, patterns and colors, presented through the three aspects of life experience and inspiration Bryant. This pattern is the Nike iD 10 exclusive patterns, based on the court, Bryant and his ideas sparked the inspiration, allowing users to more deeply understand Kobe Bryant, they choose and customize their own exclusive colors the same time, These patterns are also given to personal characteristics. Kobe Bryant: the creation of such a special, personalized products that are always of interest to me, but what really excited me, is when we are in the design and manufacture of our effort to build loyalty to their own individual thing, but the results always are so beautiful. Helen: Users often come to Air Shoes iD and design of five or ten different styles, they not only Kobe signature shoe purchase at retail stores, but also other iD their second pair of Kobe signature shoe, because they too love it. We found that users will have to follow when in season, Kobe Bryant, they will use Bryant wore sneakers on the court's color, or he personally designed the pattern, and then make some modifications, to become more personalized shoes. From the perspective of customization and personalization, we offer a shoe outsole design and selection of individual opportunities outside the base color. On the shoes in the end, we re-introduced at the very popular last year, a special process, that is, the shoes on Kobe code patterns. This year, we also changed the character iD shoes on the location, so you can better allow users to put their names, numbers or personal information about inspiration. They are actually in two places can be designed to personalize iD: they can be printed on outer substrates own numbers, this is very popular, especially basketball players can put pairs of shoes 用作 the Competition shoes, also in the tongue Nei side can design personal iD, which is very exciting but also very personal. We do in the new season has an important program. Learn from the good experience last year, organizing a design contest, and by Bryant's season celebrating the exciting moment. This approach great, allowing users to truly interact with the shoes, but also feel they are part of Bryant's season. Nike iD's future vision and focus is to continue to provide our most excellent and most leading high-performance products, and really start to add more customized performance options. This year has just introduced a new system products, we will continue to produce other different types of products, not only allows users to choose the final fabric, colors and patterns, but also the performance of a real choice of custom elements. Therefore, it is different in the end, with outer soles and uppers to provide better performance. Therefore, we will promote innovation and customized performance forward.