Brand sports shoes at home and abroad in 2010 and then fight it

In 2009, the extraordinary significance for China's sporting goods industry, this year is the Chinese sports market structure changes in year. According to the filing shows brands published in 2009, Nike and Adidas are two brand in the Chinese market was declining year on year growth can be flat or slightly, while domestic brands will be more substantial growth to Nike in China in 2008 1.1 billion in sales, Adidas in the Chinese market for nearly 8 billion yuan of sales to measure, Nike and Adidas in 2009, the Chinese market, sales of no more than 8 billion yuan, while the Li Ning Company to 6.7 billion yuan in 2008 sales, and the annual average increase of 25%, Li Ning in 2009 or back to the domestic market first position. Clearly, whether Nike or Adidas, are all satisfied with the past in 2009, 2010, will become the Nike and Adidas in China, the world's second largest sporting goods market with the Li Ning Company to the high resolution next year. Super heavy equipment Nike unified plan the first day of the throne in 2010, Nike became the Super 16 teams for training and competition equipment, the only sponsor. In fact, in early 2009, Nike have signed on with super ten-year agreement with Nike equipment, plus cash in the form of sponsorship for all Super League teams, but then Beijing and Dalian team and the A team Didas about in the body can not replace the equipment, and only until 2010, Nike was able to formally unified super equipment. In 2009, China's soccer fall into the valley bottom, match-fixing, betting on endless bad news, end of a football rectification campaign began an operation to Chinese football, and that perhaps the Chinese football fans to see new hope. In my view, to the Chinese sporting nation status, and current and comprehensive national strength of China's impressive economic achievements, is unlikely to make soccer the sport , the decline continues, the people at heart want China out of Asian football to the world , and smart, Cheap Air Shoes also took the opportunity to bargain-hunting Super is not too unexpected move, Nike has always had a good vision of the future investment, the Chinese football for 10 years to the period after the swing cloud Yang Qing Nike might be able to receive a pleasant surprise. Investment in Chinese football, is to invest in the future of Chinese sports, but also to its old rival Nike to Adidas football is king in China planted a new chess game. In addition, according to Nike, Inc. North China at the 2010 Q3 orders data show that the amount of its 2010 Q3 orders up to 16% more than the same period last year Zengchang This high confidence hold to help Nike in China, Zhong Gui throne? We will see. Adidas momentum, as the Jedi fight back in 2010, the South Asian World Cup, and also of the adidas Group's high expectations year. 2010, Adidas CEO Herbert Hainer world (HerbertHainer) to its first New Year business travel destination choice in China, there are also accompanied by newly appointed general manager of Adidas Greater China, Dubai Rui (ChristopheBezu) . • Herbert Hainer trip to China, claim to be a confidence Adidas tour, just arrived in Dubai Rui in the Jan. 5 on its new identity and Po Sheng International signed an agreement stipulated in the agreement Adi's The Reebok and Reebok the exclusive distributor in China, Bao-Sheng International will co-build the "China-centered" model of cooperation, namely to achieve a common design, local production, local sales of rapid business models. Bao Sheng International is the leading sporting goods industry channels and retailers, brand Adidas is one of the largest distributors, which will improve the brands and channels, supply chain efficiency between business, will also be opened Bao Sheng Adidas International and strong cooperation in the prologue. Adidas appears to have been from the supply chain and channel relationships begin "bitter mistakes into." New Year's Day 2010, during the terminal in the Adidas store, tall models and brightly soccer clothes, and a thick down jacket outside the pedestrian contrast, a breath of fresh wind blow on one's face and the grass to, Adi Das would like to pass as soon as possible to the magic of football to consumers, like the early release of the Greenery's passion-to-end stores. 2006 World Cup in Germany this year, Adidas sales greatly increased, reaching 10.084 billion euros, an increase of 52% year on year, including one on the football category grew 30%, revenue more than 1.2 billion euros. In 2010 South Africa World Cup, Adidas repeats similar success can do? And the existence of this doubt, blessings Adidas