Nike Greater China revenue grew 20% quarter

Nike (Air Shoes ) company yesterday released the second quarter of fiscal 2011 report, as of November 30 this year, three months, Nike Greater China revenue 482 million, an increase of 20%. Showed a profit, Nike footwear revenue for the quarter 264 million, an increase of 26%, apparel products revenue 191 million, an increase of 12%, sports equipment revenues 027 million U.S. dollars, an increase of 17%. From the profitability point of view, the Nike Greater China EBIT 174 million, an increase of 39%, six of Nike's global market, one of the highest growth rate in the year, the North American market to increase 24% year on year ranked II. Nike Brand President Charlie Denson satisfied with this performance, he said, Nike Shox , remained in the Chinese market share in the first place, the next few years may also continue to expand market share. Previously, Li Ning announced second quarter fiscal year 2011, total amount of orders calculated by the wholesale shipments fell over 6% last year, which makes the market next year, the prospects for the domestic sporting goods market to worry. However, Charlie Denson said the Chinese consumers on the Nike basketball, football, running the product demand, China's vast market access and coverage area for Nike, there is a large room for growth, Nike will further develop the Chinese three-and four-wire performance of the market to maintain sustained growth. Nike filing shows good growth in future orders, Greater China this year, December to April next year, the amount of orders shipped increased 18% year on year, excluding currency factors, an increase of 14% of order amount. Chen Shixin market observers believe that Chaussures Sports has been in China's front line, second-tier cities to succeed, the next step is to consolidate the first and second tier market, continued deep into the three-and four-tier cities. Local sports brand stores by the number of four-tier cities to promote the performance of rapid growth, this strategy can effectively improve the international brand in China's growth. November of this year, Adidas announced the development of the next 5 years Greater roadmap 2015, Adidas will add 2,500 stores, mainly small and medium cities in China.