Nike's new coach Tony parker

Mention Nike leader, most people think of is still founder phil. Nate (Phil Knight), the legendary team coach and genius businessman, and last year took new CEO mark. Parker (Chaussures Sports ) are often not known. Therefore, when the 2010 September issue "fast company magazine's most innovative the CEO titles awarded parker, many people first reaction was surprised, however, this kind of accident to this set in their feelings run a nature-lover, sports shoes designers, pop culture lovers in one character understand somewhat hind can dissipates rapidly. A reader for parker's evaluation is apropos: his success is not because what did he do, but because of who he is.

With many managers like Nike Chaussures Homme , parker when I was a young player. In the 1970s when he acquired university-level marathon, in order to achieve better grades, he often do-it-yourself production running shoes. Even if no later became a professional player, but parker always retained his movement complex. Nine years ago, phil. Knight proposal for the company together a new mission statement, parker choice is: to the world every athlete to encourage.

In 1977, parker university graduation became Nike a planner. In the 1980s, Nike and reebok keen competition, parker invented a called visible type mattress technology. In 1987, Nike officially launched the Air Max series, including parker using this technology design of Air cushion multi-function training shoes. Nike air cushion reshape the whole Nike brand, also let parker became a star designer.

As a designer period, parker skill contributed to Nike "innovation kitchen" birth. "Innovation kitchen is Nike stylist the brains of organization, Nike shoes and sportswear fight a field of celebrity instead of trying to melt sports competitive ambition, art and some imaginative scientific creation in a furnace. Until today, has been as CEO Tony parker still will attend the innovation kitchen, plays a chief product the role of the designer.

With those concerns of stock price and financial statements CEO is compared rise, parker more concerned products and popular culture. Parker's office filled up with his collection, this strange collection combination includes the Rolling Stones guitarist jumbo portrait, Apollo astronauts manuals, guitar god Jimmy. Hendricks used guitar, and Michael. Keaton starred in batman through boots when, etc. Compared with Wall Street investment bankers, parker prefer and street graffiti artist, tattoos designers, rappers such people have dinner together, in his opinion, these are all can affect mass culture.

In addition to everybody, parker was very good at dealing with stars. Kobe Bryant. Bryant and tiger.. Woods has ever parker guided for close friends, he still let fashion bad boy Alexander. MaiKun bought 150 double Nike shoes. One of the most successful star parker, he persuaded never sell is in public alter image jobs off his New shoes, change the value a pair of Nike.

After assuming office, parker according to different sports blenderized ge business department to redistribute the business area, will China and Japan as the new development point, also can simplify the reporting process, reduce the regional intermediate management manpower, presided over the company's history rare round layoffs. After this repeated efforts, Nike in recession under the environment of income growth is strong, the previous quarter earnings increased 53%. Parker also tried to face those troubled Shoes With Air tough problems, such as well-respected training-camp Asian sweatshops and carbon emissions, etc. In parker under the auspices of the corporate responsibility within the company responsible for the team and product design department cooperation, fully investigated to all processes of efficiency, toxicity, energy consumption influence and safety. Meanwhile, Tony parker lists the many and the relevant design improvement - materials, components, construction methods and manufacturing methods, digital revolution, these ideas and technology will ecbolic a "sustainable manufacturing process, 'green shoe-making production line"."

Someone took the knight will Nike leadership to act as a metaphor parker sprinter, will eventually baton to a marathon runner. To this, a former Nike employees abound to review the profound, parker said in Nike once created a unique competition, decide the outcome of the fastest, also is not who is not who run the longest, but for yourself who run a distance of the most accurate, time estimation in your ability to cognitive the most distinctly people will win, while parker is himself this competition often winner.