Sports stars' ten aburizal bakrie, Nike and adidas top two

Examine the fortune 500 company dominates will find, most of them have had an affair with sports. While most like stars and sports relationshiop between, than sports supplies company. women adidas and adidas and li ning each to have numerous sports stars as spokesperson, almost covering all sports.

These sports brand in invite sports stars endorsements expenses, also be the envy of other companies. The latest news, said Nike has prepared for World Cup 18 billion dollars marketing costs, that money many falls into a cristiano ronaldo and Brazil the star such spokesperson of pocket.

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These originally and sports not tiny smallholding company and hope will own brand connotation grafting to these on the pitch in a group of champion athlete body, through their relates to the distance between the consumers, thus will own brand spread.

For example Pepsi its gatorade functional drinks like to choose those pitch energetic athlete's behalf, such as dwyane wade, kobe Bryant, etc; And elegant watch, omega etc luxury brand favoured F1, tennis, golf and noble in the movement of elite athletes, such as alonso, federer, etc.

These companies seem to also need not worry sports sponsoring returns. Because these either image sweet and posture didnt, or special skills, strength of super star athletes, always use its on-court displays health, brave and wise, help them in the shortest possible time to attract most of the customers.

01 JORDAN 2010
sponsorship amount approximately 8 billion dollars

Main spokesperson Jordan, James and Bryant, dwyane wade, Anthony, cristiano ronaldo, Wayne rooney, woods, federer, rafael nadal, ShaLaBoWa, XiaoWeiLianMSi, liu xiang, yi, etc

As the world's most enthusiastic invite sports stars speak of brand, Nike in almost all business areas, business and of the country has its own spokesperson.

02 adidas sponsorship amount is about 500 million dollars

Main spokesman David Beckham, Lionel messi, kaka, Howard, t-mac, Ross, Kevin garnett, etc

With Nike Chaussures Femme
and adidas different more willing to spend money on large events and activities. It is an official partner of the Olympic Games, is also the most loyal FIFA golden Lord. But in recent years, it has also started sponsored sports star. However, either spokesperson, or the amount of input number, can't equate with Nike.

03 Pepsi sponsorship amount around $250 million

Main spokesman David Beckham, Lionel messi, kaka, didier drogba, frank lampard, Michael ballack, Henry, fernando torres and arshavin, dwyane wade, Kevin garnett, carter, etc

Pepsi is relying on the previous Olympic Games on excellent non-olympic marketing quickly grew into a can contend with Coca-Cola company, and star strategy is its proven secret.

04 Coca-Cola sponsorship amount about 2 billion dollars

Main spokesman James, liu xiang, cristiano ronaldo, Duncan, guo, yao Ming (2009)

Drinks and movement was born a couple. Coca-Cola (including Sprite brand) is DengZi in connection with the movement of establish's dominance.

05 li ning sponsorship amount about 0.8 billion dollars

Main spokesperson shaq, baron Davis, yelena, Lin Dan

Li ning few sponsoring big events, is willing to spend money on in star spokesperson. Every year in shaq on investment, said more than 10 million dollars. The Chinese all sports brand choices from various sports field spokesperson, including basketball, tennis, athletics, badminton.

06 VISA sponsorship amount about 0.7 billion dollars

Main spokesperson Phelps, liu, yao Ming, zhang Dan/zhang hao

VISA is probably the world's most enthusiastic sponsored sports stars and events of the financial brand. As the Olympic Games, the football World Cup, this company official sponsors of hope from these large sports activities in the audience, find your own user - watching the game, or travel, by credit card is convenient.

07 EA sports sponsorship amount about 0.6 billion dollars

Main spokesperson for kobe Bryant, cristiano ronaldo, woods

As one paragraph by sport primarily hits game company, choose sports stars endorsement is a must. It involves each sports field, almost always find a field of this super star themselves. These stars of popularity can attract more customers for the game.

08 Gillette sponsorship amount about 0.55 billion dollars

Main spokesman David Beckham, federer, woods, Henry, Lin Dan

As a man supplies, no more than selecting a sports star speak more appropriate. The p &g below razor brand hope that through these back on the title, to express their confidence, courage and sunshine brand position, thereby affecting the life of man.

09 luxury corporate sponsorship amount of some 0.45 billion dollars

Main spokesperson kimi raikkonen, xabi alonso and woods

As a luxury brand, choose noble sports endorsement should be granted. Whether FI, golf or tennis, are well to address this opportunely for selling seiko brand culture connotation.

10 sponsorship amount of some 0.35 billion dollars

Main spokesperson federer,